A campaign of three personalized postcards was created to gain new customers for the lawncare team at Landscape Design Services. Since fertilization prices are based on the actual size of a home's yard, each postcard had to be printed with different pricing — an ideal job for digital printing. A spreadsheet of the prospective customer's name, price per applicaton, and physical address was used to fill in regions on the front and back of each card. Even the contact phone number was changed to match the specific location.
April 18, 2012